How grants work
Most people are just so happy to find a grant program, they don't stop to consider whether they should apply. And that is where most applicants go wrong. Our aim is to empower you to build a strong and successful approach to grants, so that business can tap into grants again and again, without wasting time and effort.

How Do Grants Work?

You might be surprised to know that grants are not really about you - even when you win them! Grants are offered by government and occasionally by corporations, to help fulfil their policy and aims. Where your project aligns with these aims and helps to achieve those goals - then you might get a grant. Just remember, grants are part of a bigger picture. Submitting a grant application is the wrong place to start if you have not considered the intention behind the program.

Who can receive grants?

Grants are provided for projects, not organisations. You can't get funding just to run your organisation: you need to identify a specific need and present it as a project, with a beginning and an end. For business, grant funding is available for a broad range of activities. The focus, however, is generally on the following areas:

  • Research & Development
  • Innovation
  • Sustainability and Green Technology
  • Export
  • Manufacturing
  • Agriculture
  • IT & Communication Services
  • Medical & Biotechnology

For the community sector, non-profit funding support is available through Community GrantGuru.

The Solution: Our 4-Step Approach

To be successful in with grants, we suggest the following:

  1. Education - think right and understand how grants operate. Then measure the effort required for a grant versus the benefit. Don't forget to assess alignment with the program aims and also your ability to deliver your proposed project.
  2. Grant Strategy - build a sustainable and tailored approach to finding, qualifying and applying for grants as part of your strategic planning. We have built GrantGuru for exactly this purpose.
  3. Grant Writing - it's not rocket science, but a certain amount of skill and experience certainly helps. You need ot describe your business and activities in a clear, comprehensive and consistent manner and make an convincing case about why you should receive funding.
  4. Grant Management - Once you have received a grant, there is more work to do. Consider your capacity to record, report, measure and acquit grant funds. You don't get funded for free - you will need to justify your grant.

Where it usually goes wrong

Traditionally everyone starts and ends at Step 3 - Grant Writing. As a result, most fail and the attrition rates are high, resulting in lost time, effort and expense. We emphasise Steps 1 and 2 - Education and Grant Strategies. This way, organisations can build an ongoing grant calendar and systematically work their way through grant programs that are best suited to them. As they do this, their internal ability to apply for grants will increase.

Getting started

All grants differ in their requirements and eligibility criteria. Be prepared to be assessed in relation to all aspects of your organisation and activities, including:

  • Your management capabilities
  • Organisation structure
  • Budget and turnover
  • Tax status (if you are a NFP it is usually best to have Deductable Gift Recipient tax status)
  • Outcomes and achievements to date


In order to offer organisations control of their own grants opportunities, we have invested significant resources to build the tools needed to allow businesses to self determine and manage their grants future. GrantGuru provides a tool that will allow you to explore the full extent of competitive and entitlement grants from the many and varied bodies and authorities who offer them. GrantGuru provide email alerts and allows you to access all the grants infomraiton in one central location and in a standard format so grant opportunities can be easily compared.

Through GrantGuru, we:

  • List all grants program.
  • Keep all information up-to-date.
  • Allow searching to find or refine programs in order to create a tailored short list.
  • Allow the grants to be easily compared.
  • Indicate timing for commencement and lodgement of submissions, which uses calendar tools to manage alerts.
  • Offer the ability to monitor favourites and apply, through a 'to do' list - a simple workflow management tool.

GrantGuru provides information that intuitively allows you to determine the best opportunities. For example, by providing merit criteria for each grant program, applicants can immediately see how they will be assessed, and by extension, their chances of success.

Does it work?

In the last 7 years, our users have secured over $500 million in grants with a success rate of 100% for all entitlement programs (even after audit) and 89% success rate for competitive programs. Yes, that's amazing, we know - because the key to success is good qualification of success.